How to sell to an idiot

Price: $10

How to Sell to an Idiot is an opportunity to lighten up a little and learn a lot. Successful selling is largely a matter of attitude— yours. The right attitude will float you from, “Hello, my name is Fred,” to a signature on an order. Nevertheless, most sales professionals still make the fatal error of underestimating their customers. If you think your customers are idiots you might be right some of the time. But sales professionals who stop there will come up short most of the time. While some are pointing fingers and snickering at their idiot customers, others will be getting the idiot’s signature on an order.

Total price $10